The Impact of Green Products and Green Marketing on the Sustainable Development of Goods and Services

Abstract

Green marketing refers to the practice of developing and promoting products and services based on their environmental benefits. Currently, global efforts are underway to protect the environment. Green marketing is not only a way to keep the environment clean but also involves technological innovation and the creation of ecological products from a conceptual perspective. In the marketplace, many products are made from processed materials using chemicals. The use of these chemical-based materials or products negatively impacts both human health and the environment. Studying green marketing for marketable products and services is essential to eliminate or reduce these harmful substances. This requires changes in production processes, product design, packaging, and advertising strategies. Highlighting the green marketing process requires a comprehensive approach. Education and research are crucial for promoting eco-friendly products, including efforts to reduce chemical use (and thus the carbon footprint), improve supply chains, and enhance commercial practices. These processes help make products from businesses and factories more environmentally friendly. Increasing the adoption of these practices will improve environmental safety and ensure the proper management of natural and forest resources. It is also important to focus on effective management methods, their protection, and necessity. Sustainable development is possible only if environmentally friendly thinking is used to meet the diverse needs of today’s society in terms of products and services.

DOI: 10.46700/asssr/2025/v7/i2/185